Why storytelling is a skill that every entrepreneur should practice

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In a world full of Marketing, storytelling may be the one device that captures people’s attention for more than just a few seconds.

In today’s tech savvy society, people are increasingly jmpumg from one stimulus to the next to quench their thirst for entertainment and to help with decision making. But in the law attention span, instant gratification world of today, most advertising has been whittled down to short, snappy snippets that attempt to reel in and hook customers on the spot. Though this can be effective , it typically fails to deliver the long standing customers on the spot.

This can be effective, it typically fails to deliver the longsrmtanding customer loyalty that many entrepreneurs and brands hope to drive from their marketing efforts.

Nonetheless, humans have always told stories to convey information and a wide variety of entrepreneurs and brands have begun leveraging this medium to better engage with their audience and cultivate more meaningful relationships with their clients. Read more on this history

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